Setting Smart Strategic Goals

Setting Smart Strategic Goals

Organizational Behavior The first step in planning and strategizing goals for the incoming New Year is to brainstorm ideas and the goals that come to mind or one dreams about. It is important to include members’ of your business or organization and even ask your family members for their input. All ideas regardless of how trivial should be written down. The great thing about online Goal setting programs is that these could be used each and every incoming New Year so as to add, modify or observe achievements and milestones accomplished. These could be done or written on an Excel Spreadsheet so it does not have to be expensive and the Project Catalog could be created with a simple file labeled as such. Executive coaches from cornerstone have a printable sample sheet you could print and fill out free of charge, click here, Goal print out sheet. Allowing family and members of an organization to be part of the goal brainstorming is that it will give them a sense of accomplishment and improves their performance when assisting you. In the exploration process we get to see if our goals will be aligned with our values, motivation and purpose. What motivates you on a daily basis? Do you wish to be the company that provides the best service, assists in growing responsibly the local economy and makes your town or State a better place to work and live? Do you wish to grow the healthiest and best tomatoes at your farm? Do you wish to grow your company by 25 % this incoming year? Brainstorming helps us see the big picture.

Planning, strategizing and writing down our goals assist in turning our visions into reality. The goals could be later arranged in order of importance and set further by one month, 1 year, 5 year or 10-year plan. Use the SMART Goal Principle that states that in order for our goals to reach better success rate they must be:

S- Specific or Significant (for example, grow better yet profitable crops)
M- Measurable ad or Meaningful (for example, crops soil improvement as planned in goal produced 25% more antioxidants and health value to consumers)
A- Attainable (for example, farmer had procured the higher quality soil earlier in season)
R- Relevant (for example, the higher quality increased sales which helped farmer financially and also aligned with his values of better food for the public. Part of what motivates him or her).
T- Time bound or Tracking possible- (for example, farmer had planned that in that coming year his soil improvement plan plus the action step in the procurement would yield that next year 25 % more yield and quality. Important to set precise goals, placing in dates, times and amounts so one could measure achievement over time. Today this farmer has a great sense of achievement and accomplishment with his digital planner ready to include new goals and ideas for 5 year or 10- year goals.

Day to day activities, monthly and yearly goals often get placed in To-Do-Lists, later Action Plan Programs with all getting inside a Project Catalog that will have a list of all the Projects one found important and strategic for both business and personal success during the brainstorming process earlier. This great effort and comprehensive planning may seem kind of nerdy; however according to a prominent researcher on Effective Goal Setting, Dr. Edwin Locke, it produced the most motivation, success rate and improved organizational performance. (Mind, Locke’s Goal Setting Theory).

Reaching any goal does take some effort, planning and completing strategic planned action steps. We are now ready to enjoy our every day activities with great direction, motivation and zest.


Mind (2014) Goal Setting

Schermerhorn, J. R., Hunt, J. G., & Osborn, R. N. (2005). Organizational behavior (9th ed.). Hoboken, NJ: Wiley.

Thompson, L., Aranda, E., & Robbins, S. P. (2000). Tools for teams: Building effective teams in the workplace. Boston: Pearson Custom.