Cell phone and related wireless services have evolved over time with new front runners taking the lead. According to Consumers Reports cell phone service analysis and consumer feedback from across the states, Verizon is leading in performance. It has made its way to the top tier and still reinventing itself for a more strategic market reach. In January 2013 it made top choice for smart phones among other major carriers. It stood out most significantly for data service and quality in product service delivery. These attributes are considered the most important considerations for Smart Phone users. (Consumer Reports, 2013) How did this giant leap forward occur? Verizon has been using strategies normally employed by small business into their corporate structure. This serves as a reminder for everyone to keep “sharpening the saw”. One must keep striving and moving forward in good or in challenging times. (Stephen Covey, 2007)
Most companies would benefit by setting some time aside each month for Research and Development (R&D). In the case of Verizon it never stopped thinking about innovation and business development strategies. In addition, it continued to keep active involvement between all members of the organization and interaction across all functions. According to author Lorri Freifeld, Verizon employed active interactions and feedback about their products between employees, independent contractors and franchisees via annual training and ongoing open communication. (Lorri Freifeld Lorri, Verizon’s #1 Calling). Another strategy was to get immediate feedback from consumers’ right from the sales floor. Leadership development is their favorite term since it involves all the active participants (stakeholders) across the entire product cycle interacting actively with each other. Each member has an important role. This area has been an oversight for some companies that just focus on the marketing then on the sales often forgetting to continue to care for their products, services, consumers and employees across the entire product cycle. Marketing dollars often go out the window when not enough genuine attention is given during the entire product and sales cycle. To summarize, we could see firsthand that Verizon has come a long way and consumers are enjoying it every step of the way. In rating cell service by city it came on top of all major US cities and just second for the city of Chicago. (Consumer Reports, 2013, pg. 37). Consumer Reports has an online service for those who wish to learn more about the ratings and also the local public library has publications available.
Article by Theresa Nielsen. BA Entrepreneurial Studies.
Consumer Reports. (2013) Smart Phones. Retrieved from Consurmer Reports.org January 2013.
Freifeld, Lorri. (2013). Verizon’s #1 Calling. Retrieved from Web.ebscohost.com
Stephen R. Covey. (1989). The Seven Habits of Highly Effective People. New York: Free Press